You have it: an idea. Maybe it’s vague. A little rough around the edges. But it’s there. And it’s got you in its grip. 

With the Genesis program, you can test your concept and explore it from every conceivable angle to build a sustainable project. With the support of experts, you can proceed by trial and error, fail fast and, most importantly, make progress. Lots of progress.


  • Duration: 8 weeks
  • Minimum of 5 projects selected
  • Time commitment projected per week:
    • Week 1: 35h
    • Weeks 2: 8 to 10 hours per week

Genesis provides:

Value of $ 6000 per incubated project

  • 33h of workshops and training sessions
  • 1 Nomade hot desk for the duration of the program
  • A program inspired by design thinking methodology

Should I apply?

You have an idea with high creative potential, but its production and distribution phases are unclear. You need to evaluate the validity of your project, take your idea to a concept and define your business model.

What's in it for you?

Your Launch Pad

Your idea will come through a series of sprints and will allow you to refine your project and develop a product roadmap

Test and adapt your solution with a potential client

To launch it’s first Genesis ideation cohort, Zú decided to collaborate with BRP.

Who is more representative than Joseph-Armand Bombardier to embody the creative and entrepreneurial spirit of Quebec? Always guided by the desire to innovate, all the playgrounds were explored by the entrepreneur, revolutionizing the motorsports industry which radiates on a planetary scale.

And it's by focusing on innovation that BRP has been able to uncover new trails, reach new heights and create unforgettable memories for those craving adventure.

The individual, always at the heart of the experience.

As part of the Genesis Ideation Program in collaboration with BRP's Business Innovation Lab, Zú is reaching out to innovative creators, artists, and entrepreneurs to explore new concepts or novel ideas to amplify user experiences and to create personalized, innovative and creative stories.

By solving a concrete problem of BRP, creative entrepreneurs have the opportunity to explore their idea in depth until the creation of a business case that could lead to a real contract after the program.

Dive into the adventure.

Selection criteria

  • Complete team/Individual
  • Less than a year of existence
  • Initial prototype
  • No funding
  • No clients

Appel à projets

The applications for the next cohort will open in winter 2020

No need to pencil it in, sign up to the newsletter and stay tuned!


Your guides


The guides at Zú aren’t afraid to go into uncharted territory with the startups that they mentor.

They are all experts in their fields and are here because of their infectious energy and desire to pass on their skills, know-how and experience.

    The stations


    The program gives you access to our Specialist Stations.

    This is where you can recharge your batteries and fill up on expertise. If you have questions, resource people are on hand to answer them with clarity and precision. Whether you need support with legal service, accounting, financing, artificial intelligence or communication, a specialist will see to it that you have the assistance you need.

      The tools to succeed

      See all available tools


      In addition to expert support, program participants have access to multiple tools to ignite their creativity and transform their ideas into concrete projects. At Zú you’ll have:
      • Priority access to the Lab
      • Access to the Specialist Stations
      • Access to the meeting rooms

      The TELUS Lab 5G: An experimental hub

      Discover the TELUS Lab 5G


      You want to bring your idea to life? It’s simple: make your way to the TELUS Lab 5G and get to it. This is an experimental space fitted with cutting-edge technological equipment. Use the 5G technology available exclusively in the lab to push the limits of digital creativity and reinvent the future.
      • Salle XR/VR

        Level Z4 – a production suite for immersive content (virtual, augmented or mixed reality projects)


      • Salle de production #2

        Level Z4 – production and video editing room


      • Salle de production #1

        Level Z4 - production and video editing room equipped with a ProTool station for audio editing