You have it: an idea. Maybe it’s vague. A little rough around the edges. But it’s there. And it’s got you in its grip. 

With the Genesis circuit, you can put your concept to the test and explore it from every conceivable angle. With the support of experts, you can proceed by trial and error, fail fast and, most importantly, make progress. Lots of progress.


8 weeks

(Open to three cohorts of thirty companies per year)

Time commitment

Approximately 10 hours per week


Genesis provides:

  • The personalized guidance of seasoned mentors
  • A series of workshops and training sessions (minimum 40 hours)
  • Access to a network of potential investors and strategic partners
  • The development of a business model

Your guides


The guides at Zú aren’t afraid to go into uncharted territory with the startups that they mentor.

They are all experts in their fields and are here because of their infectious energy and desire to pass on their skills, know-how and experience.

    The stations


    The program gives you access to our Specialist Stations.

    This is where you can recharge your batteries and fill up on expertise. If you have questions, resource people are on hand to answer them with clarity and precision. Whether you need support with legal service, accounting, financing, artificial intelligence or communication, a specialist will see to it that you have the assistance you need.

      The tools to succeed

      See all available tools


      In addition to expert support, program participants have access to multiple tools to ignite their creativity and transform their ideas into concrete projects. At Zú you’ll have:
      • Priority access to the Lab
      • Access to the Specialist Stations
      • Access to the meeting rooms

      The TELUS Lab 5G: An experimental hub

      Discover the TELUS Lab 5G


      You want to bring your idea to life? It’s simple: make your way to the TELUS Lab 5G and get to it. This is an experimental space fitted with cutting-edge technological equipment. Use the 5G technology available exclusively in the lab to push the limits of digital creativity and reinvent the future.
      • Salle XR/VR

        Level Z4 – a production suite for immersive content (virtual, augmented or mixed reality projects)


      • Salle de production #2

        Level Z4 – production and video editing room


      • Salle de production #1

        Level Z4 - production and video editing room equipped with a ProTool station for audio editing