Mission, Values and History

This is where we cultivate, rethink, redefine entertainment.

Zú is a non-profit organization whose mission is to gather, help and promote creatives in the entertainment sector to develop world-class innovative projects. 

Zú supports them in their creative process and growth by facilitating access to the necessary resources for the development of new intellectual properties.

In an eclectic environment with state-of-the-art infrastructure, Zú rallies the community around a common goal: to bring greater visibility to our creativity and share it with the world at large.


“Quebec’s creativity is a natural resource. It’s one of our strengths and defining features. This talent is our treasure, our wealth.”

Guy Laliberté
Initiator, Zú  

Our values

Zú is guided by this manifesto which sets our direction and charts our course of action. Our aim is to create a community and gather people together who share in our vision, believe in the power of original thinking and defy conventional standards.

We are creatives. Aroused by freedom. Piqued by curiosity. The birds outside the gilded cage. We are entrepreneurs. Free-speaking thinkers from here and elsewhere. And this is where we choose to nest. 

This is where we cultivate, rethink and redefine entertainment. The ecosystem around which our community swarms. A natural habitat teeming with mentors and apprentices. The fertile ground where fiction blossoms into reality.

Between these walls, ideas hatch. They mate. They spread. They roar. 
And sometimes, they overstep.

This is where ideas grow so big, bold and beautiful, they mesmerize young and old alike.
From Montreal to the rest of the world.
The world is ours to imprint.

This is where we preserve our most valuable natural resource.
A treasure of the highest importance.

This is Zú.

Our walls tell a story

Welcome to the Complexe-de-La-Maison-Alcan, a provincial heritage site in Montreal where Quebec pride has been on display for decades.

Located in the heart of the Golden Square Mile, in the block formed by Sherbrooke, Stanley, Maisonneuve and Drummond streets, the complex was initially home to a very different type of business. In the 1980s, it served as the world headquarters for Alcan, where they used hydroelectricity, a form of energy specific to Quebec, to transform minerals—a natural resource in abundance here—into a commercial form of aluminum that was sold around the world. The manufacturing that took place on site ended up generating collective wealth for all of Quebec society.

Today, in the era of the knowledge economy, the raw material that we cultivate here is creativity.

This building is now home to Zú. This is where technology, avant-garde facilities and an innovative environment equip, support and drive our creators, artists and entrepreneurs in the entertainment sector. As a result, Zú is carrying on the vocation of this space which produced such riches for Montreal, Quebec and Canada as a whole.

The birth of a movement

Quebec stands out on the world stage in large part because of its creativity. It is one of our natural resources. It’s our collective strength and a defining feature. A talent worth treasuring.

Guy Laliberté initiated Zú, a non-profit organization that seeks to give Quebecers ownership of their ideas, with that in mind.

Zú has given rise to a community devoted to cultivating ideas, sparking curiosity and injecting that little dose of ingeniousness needed to help innovative projects take shape. Projects that will tell our stories, promote our culture and enable us to reap the fruits of a singular kind of wealth: intellectual property.

This intellectual property will belong to its creators and will be registered in Canada.

A venue buzzing with ideas and business projects, Zú—Irish for “zoo”—is a nod to the project initiator. Guy Laliberté started by creating a circus with no animals. And now he’s built a zoo with no monkeys or elephants in sight, but where learning and entertainment abound. Here, creativity and innovation are set free. No animals. No cages. Only a wild desire to reinvent the world.