A culture of innovation
5:30 pm - 6:30 pm
The A parte series: feed your inner fire
A commitment to innovation can be one of the founding principles of an organization. If it is nurtured over time, this philosophy enables the ongoing development of products and services that are relevant to their era.
Discussion with Denys Lapointe, Senior Vice-President of Design & Innovation, BRP
Denys Lapointe, Senior Vice-President of Design & Innovation at BRP, will talk about the creative approach favoured by this pioneering company that creates exploration and adventure products. As is the case at BRP, a culture of innovation can become a definite business advantage when combined to a strategic sense of the market.