How to adapt your brand and message in times of crisis


12:00 pm - 1:00 pm | Add to Calendar


Horizon series: Fuel the talk

The music industry has already had to adapt to the challenges of the digital area. Many musicians have successfully developed their online brand.

How did the music industry manage to turn the corner? What can we learn from the music industry, at a time when many entrepreneurs must adapt and reinvent themselves?

How should brands adapt their message in time of crisis? How can we tell compelling stories in the age of social distancing and offer engaging online experiences?

Join the discussions with:

  • Marc-André Chagnon and Julien Maranda, musicians of Black Tiger Sex Machine and founders of the label Kannibalen Records
  • Sébastien Lord-Jetté, Senior Director, Customer Strategy, Digital Practice at Edelman

Feel free to share your questions in advance.

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