Sommet Émergence : Innovation et technologie

18/10/2024

8:30 am - 3:30 pm

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Le Sommet Émergence : Innovation et technologie returns for its second year! !

Date : Friday october 18th 2024
Time : 8 h 30 15 h
Location : Atrium Zú de la Maison Alcan, 1188 Sherbrooke St West, Montraal

As a partner in the growth of innovative start-ups, Zú firmly believes that incubators have a crucial role to play in catalyzing innovation.

Le Sommet Émergence offers a varied program that delves into the heart of innovation and the emerging technological trends that are shaping the future of startups. The aim of this event is to explore the challenges and opportunities of these possible futures, to support startups in the commercialization of technological innovation, and to open discussion on the various challenges ahead.

Le Sommet Émergence is presented by Telus, in collaboration with Vibrant Studios.

SCHEDULE

8:00 a.m.: Doors open – Demo startups

9:10 a.m.: Speech – Annie Koutrakis, Parliamentary Secretary to the Minister of Tourism and Minister responsible for the Economic Development Agency of Canada for the Regions of Quebec

9:15 a.m.: Interview with Christopher Skeete, Minister Delegate for the Economy and Alia Hassan-Cournol, Member of the Executive Committee of the City of Montreal and City Councillor for the Maisonneuve-Longue-Pointe district, in the borough of Mercier-Hochelaga-Maisonneuve, Montreal
Moderated by Dimitri Gourdin, Chief Executive Officer, Zú

9:30 a.m.: Interview with Nazim Benhadid, Chief Technology Officer (CTO), TELUS
Moderated by Maude Bédard-Dufour, Director, Strategic Partnerships & Development, Zú

9:45 a.m.: Panel 1: Technology trends shaping the user experience
The user experience is continually being redefined by technological advances. What emerging technologies are transforming the way users interact with technology products and services? By exploring concrete cases, this panel will address the challenges and opportunities associated with the use of these technologies, as well as their impact on creation. How are designers using technology to amplify experience, and how do these innovations influence the creative process?

With :

  • Christine Latour, Chief Marketing and Communications Officer (CMCO), Solotech
  • Marc Boyer, Director responsible for Google’s cloud computing division in Eastern and Western Canada
  • Valérie Vaillancourt, Senior Manager, Data and Artificial Intelligence, Market Strategy
  • Pierre Blaizeau, Vice President, Technology & Operations, Felix & Paul Studios

10:45 a.m.: Interview with Maud Cohen, General Manager, Polytechnique Montréal
Moderated by Jeanne Dorelli, Senior Director, Strategy & Operations, Zú

11:00 a.m.: Panel 2: The place of emerging technologies in business models
The creative and entertainment industries are evolving rapidly under the influence of technology. This panel will explore the place of technologies in business models to create more engaging and personalized user experiences. We will explore the challenges of monetizing these technologies, as well as the opportunities they bring for companies in the creative industries.

With :

  • Hugues Sweeney, President, TAIT Creative
  • Olivier Trudeau, Olivier Trudeau, Digital & Immersive Growth, Cirque du Soleil
  • Simon Cazelais, Vice-President of Global Brand Strategy and Innovation, BRP
  • Anne-Marie LaBerge, Boards Member

1:30 p.m.: Workshop – The basics of open innovation

With:

  • Pierre-Olivier Bontems, Director, Entrepreneurship & Innovation, Zú
  • Samuel L. Audet, First-time adopter initiative manager, Québec Tech
  • Antoine Sabourin, Technology Transfer Advisor, MEIE
  • Virginia Guerstein, Economic Development Commissioner, Entrepreneurial Direction, Economic Development Service, Montreal City

2 p.m.: Keynote: Ash Molaei, Senior Marketing & Strategy Lead – Gaming (in English)
Ash Molaei is Senior Marketing & Strategy Lead – Gaming, for TELUS. He has spent the last decade in brand and partnership marketing. His experience spans both consumer brands and the startup world, where he has consistently demonstrated open-mindedness in exploiting new technologies and experimental methods to reach new audiences.

2:15pm: Use cases: collaborations between startups & major corporations

Led by OVA, the WorkSafe AI project is designed to improve safety training in steel fabrication operations using AI technologies. The initiative aims to reduce injuries through predictive risk assessment and immersive training scenarios, setting a new standard in industrial safety.
Find out how this project came about, which will be carried out in collaboration with ArcelorMittal, the world’s largest steel and mining company, and CDRIN, a research center that advances digital intelligence technologies by collaborating with partners from academia, industry and research.

With:

  • Harold Dumur, CEO, OVA
  • Julien Coll, Co-General Manager, CDRIN
  • Hugues Fauville, VP – Human Resources, Communications, Environment and Decarbonization, Arcelor Mittal

Stay tuned, the rest of the day will be announced shortly!

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LES INTERVENANTS 

Nazim Benhadid, Chief Technology Officer, TELUS Networks

As Chief Technology Officer at TELUS, Nazim leads the team responsible for the end-to-end network technology journey for TELUS customers at home, at work and on the move. From strategy, planning, engineering, building and maintaining operations of its world-leading networks to the introduction of new technology and the evolution of network architecture and infrastructure, the TELUS Networks team delivers a fast, resilient and reliable network to keep our customers and communities connected.

With over 24 years of experience in the telecommunications industry, Nazim has worked across different services and technologies, including legacy voice, wireless, advanced networking IT, cloud infrastructure and most recently, leading the TELUS core network infrastructure. His experience working across Canada has given him first-hand insights into customer experiences, enabling him to deliver innovative solutions to advance TELUS’ Customers First strategy.

Nazim is deeply involved in his community, whether it’s by supporting new immigrants adjusting to the Canadian workforce or participating in fundraising events for TELUS Days of Giving. His dedication to giving back aligns with TELUS’ leadership in leveraging social capitalism and world-leading technology to enable meaningful outcomes for its customers, communities and team members.

Nazim holds a Bachelor of Science in Electrical Engineering from the University of Montréal (Polytechnique Montréal) and a Master of Business Administration from HEC Montréal. He lives in Montréal.

Pierre Blaizeau, Vice President, Technology & Operations, Felix & Paul Studios

Pierre Blaizeau, Vice President, Technology and Operations at Felix & Paul Studios, is a seasoned leader with over 20 years’ experience managing development teams in Europe and North America.Pierre’s career has spanned many areas of digital entertainment, from film to animation to video games at leading companies such as Duran-Duboi, MK2, 3DO, Electronic Arts, Ubisoft and Digital Dimension.His innovative approach, balancing operational control with creative freedom, facilitates an environment where teams produce groundbreaking immersive experiences. As CTO at Digital Dimension and Director of Technology and R&D at Ubisoft, Pierre spearheaded the evolution to real-time technologies and expertly merged the creative and technical aspects of projects to produce innovative content.Renowned for his empathetic leadership style, Pierre champions the importance of intrapreneurship for team strategy and efficient production pipelines.Today, Pierre remains convinced that every project must feed the creative and technological heart of Felix & Paul Studios, jointly developing the ability to scale up and iterate on new projects in the field of immersive entertainment. Pierre helps turn visionary strategies into reality.
Marc Boyer, Director responsible for Google’s cloud computing division in Eastern and Western Canada

Marc Boyer’s mission is to help companies realize their digital transformation through artificial intelligence. With a talented team of engineers, sales people and specialists, he is committed to the growth and success of Google Cloud in these regions.

Marc has over 20 years’ experience in the technology sector. Prior to his current role, he held various management positions at SAP and IBM. These included National Vice President, Customer Engagement & E-Commerce at SAP, as well as Director of the IBM Software Division for Eastern Canada.

Prior to holding various management positions at these major technology companies, Marc worked as a specialist at IBM Canada from 1998 to 2010, where he was primarily responsible for a number of cutting-edge areas such as natural language understanding (NLU) engines, the adoption of mobile computing in the enterprise, and the modernization of collaboration and customer engagement environments.

Marc holds a Bachelor’s degree in Information and Systems Management from the Université de Sherbrooke. He also mentors a number of Montreal startups within the Zú incubator.

Simon Cazelais, Vice-President of Global Brand Strategy and Innovation, BRP

Simon Cazelais manages a global portfolio of brands such as Ski-Doo, Sea-Doo, Can-Am, and Lynx, overseeing Global CX Strategy, Brand Strategy, Customer Insights, and Consumer Engagement. In 2019, he launched the BRP’s commercial innovation lab, BRP-X, and its first incubated venture, Uncharted Society, a global powersports adventure service.

He has been working in the field of marketing and communication for over 20 years. For nearly a decade he worked at Bleublancrouge, one of the largest Canadian independent advertising agency, where he held the role of VP Strategy and Development and of President and Partner. During his years at Bleublancrouge, he supported companies in their strategic development, growth and transformation. In 2018 he became Head of Growth and Business Development at Lune Rouge Venture Fund before joining BRP in April 2019.

Simon has also taught the performance of sponsorship programs at HEC Montreal as well as at the University of Montreal for several years.

His work has been recognized on numerous occasions such as the Cassies, Media Innovation Awards, WARC Effectiveness Award, Shopper Marketing Awards, Prix Idéa, Festival of Media Global, Créa, Boomerang, Marketing Awards, and Cannes Lions. In 2017, he won the prestigious Marketer on the Rise award from the American Marketing Association. Since 2018, he sits on the Board of Directors of Collège Notre-Dame.

Maud Cohen, Managing Director, Polytechnique

With a wealth of experience in organizational management and the business world, Maud Cohen took the reins of Polytechnique Montréal with enthusiasm and determination, making history as the first woman to lead the institution since its creation in 1873.

With a bachelor’s degree in industrial engineering from Polytechnique Montréal (Po 1996), an MBA from HEC Montréal (2004), and certification as a corporate administrator from the Collège des administrateurs de sociétés de l’Université Laval (2012), Ms. Cohen has a remarkable track record in ethics and responsible management of organizations with high social value. From 2014 to 2022, Maud Cohen served as President and CEO of the Sainte-Justine UHC Foundation, ensuring the continued growth of the Foundation by mobilizing the community in support of Sainte-Justine UHC. Prior to that, she served three consecutive terms as President of the Ordre des ingénieurs du Québec, becoming the third woman to hold the position since the Order’s inception in 1920.

Her career has also taken her internationally, where she has held project management positions with Walsh Automation Inc. and Walsh Europe Limited, as well as management positions with the CGI Group and Invensys Systems Canada. At the same time, she has served for several years on various boards of directors. Loto-Québec, Gestion FÉRIQUE and Aéroports de Montréal are among the companies that have benefited from her expertise. She has also put her experience in scientific governance to good use as chair of the committee of independent experts on the architectural and urban integration of the Montreal East REM.

Alia Hassan-Cournol, Member of the Executive Committee of the City of Montreal and City Councillor for the Maisonneuve-Longue-Pointe district, in the borough of Mercier-Hochelaga-Maisonneuve, Montreal

In 2021, Alia Hassan-Cournol was elected city councillor for the Maisonneuve-Longue-Pointe district in the Mercier-Hochelaga-Maisonneuve borough. A district at the heart of major changes in the East, combining major economic developments, land-use planning and social diversity issues.She is a member of the Executive Committee of the City of Montreal as associate councillor for economic development, commerce and design. She also sits on the Ville-Marie borough council. She also represents the City on the Board of Directors of Montréal International and the International Association of Port Cities.French-Egyptian by birth, Alia Hassan-Cournol moved to Quebec in late 2000. A political scientist by training, she specializes in immigration and public policy issues.

She is also involved in grassroots organizations defending the rights of diverse and aboriginal girls and women, and was coordinator of the Montreal Women’s March in 2017. She sits on the Board of Directors of the Y des femmes de Montréal and is an ambassador for diversity with the Groupe des 30.

Before giving new meaning to her commitment by throwing herself into politics, she was executive director of an immigration organization in Mercier Hochelaga Maisonneuve. Today, Alia is committed to the citizens of Maisonneuve Longue Pointe. She wants to ensure that sustainable and efficient means of transport are developed, rents remain affordable and the neighborhood becomes ever greener and more inclusive. In the East, the stakes are high and strategic for the metropolis, and development must continue while preserving residents’ quality of life. She is keen to bring her vision for greater social justice and guarantee the ecological transition.

Annie Koutrakis, Member of Parliament for Vimy, Quebec, Parliamentary Secretary to the Minister of Tourism and Minister responsible for the Economic Development Agency of Canada for the Regions of Quebec

Parliamentary Secretary Annie Koutrakis was first elected as MP for Vimy in 2019. Before entering politics, she worked in the investment sector for thirty years. Her last position in this field was Vice-President, Branch Manager, Advisor Services at Raymond James Ltd. She has also volunteered with a range of community organizations, most notably as President of the Hellenic Community of Greater Montreal – and the first woman to hold this position in the organization’s century of existence. Ms. Koutrakis is working with the Minister to ensure the growth of economic development and business innovation in Quebec.

 

Christine Latour, Chief Marketing and Communications Officer (CMCO), Solotech

Christine Latour has been developing and leading the Marketing function at Solotech since January 2018. She joined the team as Director of Marketing and Communications, then became Vice-President, Marketing and Communications in 2019. She was appointed Vice-President, Marketing, Communications, and E-Commerce in April 2020 before being promoted to Chief Marketing and Communications Officer in December 2022.

Ms. Latour has worked in business development and communications for over 15 years in Quebec and the United States. Previously, she taught French as a second language and conversational English. She then became Director of Sales and Marketing at the Atlanta Zoo, followed by Director of Marketing, Public Relations, and Strategy at Quebec’s leading brokerage and insurance firm, Lussier Dale Parizeau. She has also overseen the development of a flourishing regional employment assistance and labour migration organization. In 2012, Les Affaires newspaper awarded her the title of Creator of the Future as a “Top 25 Emerging Leader in Quebec” under 40.

Christine Latour holds a bachelor’s degree in Business Administration from HEC Montréal and a master’s degree in Tourism Management, e-marketing profile, from Purdue University in Indiana in the United States.

Ash Molaei, Senior Marketing & Strategy Lead – Gaming, Telus

Ash has spent the last decade in brand and partnerships marketing. His experiences spans across consumer brands and the startup space where he’s consistently shown openness to leveraging new and experimental technologies and methods to reach new audiences. 

 

Hugues Sweeney, President, TAIT Creative

A builder and leader in digital creativity for over 25 years, Hugues Sweeney directed the Bande à part music platform at Radio-Canada, then founded the interactive productions studio at the National Film Board of Canada (NFB). To broaden his audiences, Hugues has initiated several strategic international partnerships with France, Germany, the United States and Argentina. His productions have received over 150 awards and distinctions worldwide, including the SXSW Innovation Awards, Webby, Japan Media Arts, Creative Review and NUMIX. As a committed citizen of the arts and culture community, Hugues Sweeney is co-president of the XN Québec association and contributes to ZU’s mentoring program by accompanying the Tastet company.

 

Olivier Trudeau, Digital & Immersive Growth, Cirque du Soleil

Olivier Trudeau is a seasoned expert in digital growth with over 20 years of experience in direct-to-consumer (D2C) monetization and business development. Renowned for his innovative approach and skill in managing large-scale projects, Olivier has collaborated with top-tier companies in media, entertainment, and immersive technologies.

Holding a law degree from the University of Ottawa, Olivier began his career by launching one of Canada’s pioneering digital music distribution platforms. He later joined Quebecor, where he led digital distribution and e-commerce at Archambault, significantly contributing to the launch of Select Digital, a cutting-edge digital service.

Olivier’s journey continued at Radio-Canada and CBC, where he played a key role in the digital transformation, overseeing the launch of Tou.tv Extra and driving digital revenue growth. In 2021, as Vice President at Felix & Paul Studios, he focused on building global partnerships, notably for the immersive experience of NASA’s Artemis launch. Since January 2023, Olivier has been the Immersive Lead at Cirque du Soleil, spearheading new growth initiatives in paid immersive experiences, virtual reality, video games, and Web3.

A passionate hiker, cyclist, tennis player, and video game enthusiast, Olivier is recognized as a visionary leader and an influential figure in the digital landscape.

 

Valérie Vaillancourt, Senior Manager, Data and Artificial Intelligence, Market Strategy

Valérie is a Senior Director in the Data and Artificial Intelligence team, responsible for the development and execution of market strategy in Quebec. She is regularly involved in organizational performance improvement initiatives requiring transformation management, and has significant experience in managing multi-disciplinary teams on strategic and complex projects. Through her involvement in several mandates concerning the future of work and the integration of generative AI within various business sectors, Valérie has identified concrete opportunities to facilitate communication and the adoption of change. She is also called upon to provide training to executive committees and boards of directors on the impact of generative AI within organizations, the benefits and risks of its implementation, and the importance of governance surrounding this type of project.