Montreal, June 25, 2024 – Zú, an incubator-accelerator and expert in supporting technological projects in the creative industries, is proud to join forces with SODEC, the Société de développement des entreprises culturelles, to create a unique program: Accélération SODEC. This initiative aims to support Quebec-based cultural businesses in the development of technological solutions to consolidate and increase their revenues through the commercialization of newly developed technology.

In the fall of 2024, the Accélération SODEC program will offer a dozen Quebec-based cultural companies working in SODEC’s fields of intervention ten weeks of coaching, centered on Design Thinking and Lean Startup methodologies, to transform start-up projects into viable commercial offerings, and potentially even into business units within these companies.

The SODEC Acceleration program aims to validate the feasibility of commercializing a technological solution, whether in terms of product, market or business model, then to refine the value proposition and finally develop an intellectual property registration plan. Each company selected will draw up an action plan, which will serve as a solid foundation for accelerating its market launch.

“Now more than ever, Quebec’s creative and cultural businesses must embrace technology to maximize their growth and ensure their sustainability. The Accélération SODEC program will enable selected companies to explore new sources of revenue and position themselves advantageously in new markets” – Dimitri Gourdin, President and CEO, Zú

“We are delighted to strengthen our collaboration with Zú, and to offer Quebec cultural enterprises the opportunity to fully exploit technological innovation in order to distinguish themselves and promote the creative and cultural industries on the local and international scene” – Louise Lantagne, President and CEO, SODEC.

Companies targeted by this program are those developing innovative technology in the audiovisual, book, publishing, craft, art market, music, entertainment and digital sectors.

Applications are now open and can be submitted until August 29, 2024.

For more details or to apply, visit:


About Zú

Zú supports and empowers creative entrepreneurs who use technology to develop products and content that revolutionize the cultural and entertainment industries by generating innovative projects and world-class intellectual property. It offers coaching programs for startups, open innovation services for SMEs and large corporations, financing expertise including privileged access to a venture capital fund, a local and international network of some 100 renowned coaches, and a unique creative hub in downtown Montreal.



SODEC’s mandate is to promote and support the development of cultural enterprises in Québec and abroad in the audiovisual, book, publishing, craft, art market, music, entertainment and digital sectors. SODEC is also mandated to protect and enhance 32 heritage properties that reflect Québec’s identity.




Frédérique Hébert-Soucy
Lead, Partnerships and communications